YouTube TV Viewing Hits Record 15.8% in August as Streaming Usage Declines

The Wrap
By Lucas ManfrediOct 22, 2026, 12:00 pm55 pts
After a two-month surge fueled by the World Cup, TV usage cooled off in August as kids and teens returned to school and adults await the start of football season, according to Nielsen. But it was not enough to stop YouTube, which managed to buck the downturn, increasing its share of TV viewing 6% to a record…

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