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Aug 25, 2026, 12:00 pm50 pts
The WrapAd-supported broadcast TV viewership increased 0.6% year over year to 26.6% during the second quarter of 2026, stabilized by sports programming such as the NBA playoffs and the FIFA World Cup. While the category experienced a seasonal decline of 1.6 share points from the first quarter, it was softer than the…
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