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Aug 18, 2026, 8:00 am62 pts
The WrapThe World Cup and NBA Finals drove a 118% increase in broadcast viewing in June, lifting the category to a 19.8% share of TV time for the month — its first increase during the period since the launch of Nielsen’s Gauge report in 2021. Meanwhile, cable saw a 2% decrease in viewing to a total share of 19.5%,…
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