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Jul 28, 2026, 8:00 am74 pts
The WrapAs the summer kicked off, streaming saw its share of TV viewership climb to a record 48.6% share in May. In comparison, broadcast accounted for 19.2% of TV viewership for the month, respectively. While broadcast sports viewership rebounded slightly (+3%), broadcast dramas (-13%) and sitcoms (-10%) were impacted…
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