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May 27, 2026, 7:00 pm71 pts
The WrapComscore has sold its industry leading box office data tracking division Comscore Movies to private equity firm Advaya Capital in a $70 million deal. As part of that deal, Comscore Movies will rebrand as Rentrak, the name it held before it was acquired by Comscore in 2016. “This acquisition is a commitment to…
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