We Tried Helsa’s Winter Drop, and It’s Giving Rich Aunt

The Cut
By Ruhama WolleJan 23, 2026, 3:40 pm41 pts
Model Elsa Hosk started Helsa in 2022, and we’ve been following along ever since. Each release sells a very specific look, often including formfitting silhouettes, sculptural coats, and slinky gowns. We’ve quietly been fans this whole time, but we wanted to put some of the pieces to the test in a... More »

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