Sephora Wants Your K-Beauty Money

The Cut
By Carol LeeJan 20, 2026, 2:23 pm22 pts
If you’re ever lucky enough to visit Seoul, you’ll quickly discover there’s basically an Olive Young on every other block. The Korean beauty retailer dominates the South Korean market so much that when Sephora tried to enter the country in 2019, it left just five years later in 2024. I imagine Se... More »

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