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People
Oct 23, 2019, 10:55 am140 ptsWhen Jamie Kern Lima first launched IT Cosmetics in 2008, she was told “no” more times than she could count. As the business was struggling to stay afloat two years later, QVC gave her one shot at a 10-minute live on-air slot to sell 6,400 units of the brand's now-iconic concealer. At the time, Kern Lima…
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