Instagram Wants to Take On YouTube in Longform, but It Faces Serious Hurdles | Analysis

The Wrap
By Kayla CobbOct 27, 2026, 9:00 am65 pts
First, YouTube came to shortform with YouTube Shorts, and now Instagram is hitting back by going longform. On Monday, the social media platform announced Features, an offering that will allow creators to upload horizontal videos that are up to 90 minutes long. It’s a move that has the potential to disrupt…

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