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Mar 12, 2026, 11:08 am64 pts
The WrapSports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to new insights from Nielsen. In comparison, broadcast without sports comprised 9.8% of the total viewership pie, cable without sports made up 18% and streaming without sports made up 43%.…
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