Creatorverse: Grassroots Marketing Led to ‘Iron Lung’s $17 Million Opening Weekend

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By Kayla CobbFeb 5, 2026, 3:00 pm36 pts
Hey Creatorverse readers, “Iron Lung,” the directorial debut of Mark Fischbach, aka Markiplier (38 million YouTube subscribers), was supposed to get a limited theatrical release. But one comment telling fans to reach out to their local theaters if they wanted to see “Iron Lung” changed everything. A…

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