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Feb 4, 2026, 9:00 am71 pts
The WrapFootball and younger viewers drove ad-supported TV viewing to a new high in 2025, accounting for 74.2% of overall viewership in the fourth quarter, compared with non-ad-supported TV’s 25.8% share, according to Nielsen. Ad-supported viewing was up 9% compared to the third quarter, outpacing the 7% increase in…
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