Creators’ Average Annual Income Is Less Than $45,000 Despite Industry Boom, New Report Finds

The Wrap
By Kayla CobbJan 14, 2026, 9:30 am75 pts
The creator economy may be booming, but most creators aren’t seeing the cash. A report from CreatorIQ published Wednesday found that brand and agency investment in creator marketing increased 171% year-over-year — an increase that was more than the last four years combined. But while that growth has…

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