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Dec 9, 2025, 9:00 am84 pts
The WrapAd-supported TV viewing accounted for 72.9% of overall viewership in the third quarter of 2025, with streaming capturing 46.4% of the total, followed by cable (27.2%) and broadcast (26.4%). July marked one of the strongest months of the year for streaming consumption due to kids and teens being on summer…
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