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Jul 29, 2025, 9:35 am81 pts
The WrapAd-supported platforms accounted for 73.6% of TV viewing in the second quarter of 2025, an increase of 1.2 share points, compared to non-ad supported platforms 26.4% share, per Nielsen’s Ad-Supported Gauge. The gains came from streaming, which picked up 2.9 share points and finished the quarter with 45.3% of…
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