YouTube Climbs to Record 12.4% Share of TV Viewing in April

The Wrap
By Lucas ManfrediMay 27, 2025, 8:00 am66 pts
YouTube continues to dominate the field for the majority of audiences’ time spent watching television, accounting for 12.4% of the total for the month of April. The figure marks its largest share of TV to date, as well as the third consecutive month topping Nielsen’s Media Distributor Gauge. April also…

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