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Sep 17, 2024, 8:00 am160 pts
The WrapThe Paris 2024 Olympics took home the gold in Nielsen’s Gauge report for the month of August, which saw the Summer Games boost viewing in the broadcast category by 8% month-over-month and 11% year-over-year to a total share of 22%. The global sporting event also benefitted Peacock with a total viewership…
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