Olympic Gymnastics, Swimming and Basketball Helped Drive Paris 2024 Ratings to Record Highs

The Wrap
By Loree SeitzAug 15, 2024, 9:15 am149 ptsTrending
The Paris 2024 Olympics concluded its 16-day run with an average viewership 82% higher than the Tokyo Games, with buzz surrounding Simone Biles’ Olympic comeback and other U.S. victories across basketball and swimming drawing the biggest audiences. Coverage of the Summer Games averaged 30.7 million linear and…

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