Streaming and Social Media Have Helped Paris 2024 Win the Gold

The Wrap
By Kayla CobbAug 12, 2024, 9:00 am99 pts
Tokyo was dubbed the “first streaming games” by the International Olympics Committee. But Paris 2024 may be the first time the Olympics has actually moved past primetime. Thanks to streaming and social media, this year marks a shift from a largely broadcast and news media event to an all-encompassing global…

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