Will the Olympics Justify Peacock’s Price Hike?

The Wrap
By Christofer HamiltonMay 8, 2024, 3:00 pm53 pts
Peacock recently announced that there will be a $2 price increase for subscribers in July. Not coincidentally, this price hike is timed to align with the summer Olympics, whose streaming home in the U.S. will be Peacock. The value of exclusive access to this major sporting event will likely justify the…

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