How Elijah Wood Will Make Super Bowl Ad History

Reality Tea
By Lisa WhiteJan 13, 2026, 11:23 am71 pts
Photo Credit: Araya Doheny/WireImage/Getty Images Actor Elijah Wood’s new Skittles Super Bowl ad’s unique format won’t be airing on TV. The spot will be livestreamed during the Super Bowl on the brand’s social media platforms, including Instagram, TikTok and Facebook, at @skittles. The Lord of the Rings…

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