Majority of Consumers Prefer to Watch TV With Ads if It’s Cheaper, New Report Reveals

The Wrap
By Kayla CobbJan 6, 2025, 12:31 pm372 pts
Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option over a more expensive, ad-free offering, according to Hub Research’s new “TV Advertising: Fact vs. Fiction”…

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