Warner Bros. Discovery Unveils More Centralized Ad Sales Structure

The Wrap
By Kayla CobbJul 31, 2023, 9:20 am196 pts
Warner Bros. Discovery is moving forward with a new advertising sales strategy starting today. Under this new structure, the company’s entire portfolio of brands — which include lifestyle, entertainment, sports, news and streaming — will now be under a single point of client contact for advertisers.…

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