X Will Strip Brands of Verified Checkmarks if They Don’t Spend on Ads (Report)

The Wrap
By Robert CarnevaleJul 26, 2023, 1:04 pm89 pts
Brands that haven’t spent at least $1,000 on X ads in the past 30 days or $6,000 in the past 180 days will lose their golden verification checkmarks starting Aug. 7, according to a report. These checkmarks establish that an account legitimately belongs to the brand it claims to represent. Ahead of this…

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